INFOMATO's software business concept is based on the need for artificial memory enhancement to help deal with the daily data influx at work, where 80% turns out to be unstructured. The Internet has triggered an information and knowledge explosion in recent years. Each of us receives a great deal of unstructured data that is difficult to organize; As a result, it often lingers in the back of our minds, causing severe memory stress. After years of research on this issue, I came up with an innovative technology to address this issue.

My efforts have produced a very cost effective means of tapping the global talent pool for software engineering, graphic arts, voice-over, technical writing and other expertise.

I managed an in-house software architect and numerous overseas software engineers (mostly from eastern Europe, hired on per project basis) via the Internet to complete a complex database software product.

I took advantage of Internet tracking and monitoring to conduct experiments on market exploration and messages tuning.

I worked with graphic artists, voice over artists and web designers to deliver marketing messages on the web site.

I recruited beta users, collected their input, identified the true 'signal from the noise', and implemented their suggestions.

I developed an innovative database system to help people remember the unstructured information they received on a daily basis (on average, 80% of total information received is unstructured).

Modularize software; integrated software modules delivered from oversea.

Client-server based software communication via HTTP protocol.

Server side: Microsoft SQL database, ASP.NET C#, C++, Dot NET Framework 2.0 and above, Windows Server, IIS server.

Client side: C#, C++, Windows user interface. Dot NET Framework 2.0 and above, JavaScript.

Online tutorial Flash demo. See an example

Installshield 2008 installer.

Modularized software; integrated software modules delivered from overseas.

Cut software development costs by 10 x. A factor of ~3 when hiring talented engineers from Eastern Europe and another factor of 3 because the engineer who bid on the project often had done a similar project before.

Raised $340,000 in seed funding from a group of business angels from Taiwan. I have completed the products, filed US and international patents, and scripted unique marketing messages for niche markets.

I have conducted numerous experiments on Internet marketing. Using online web tracking, I can rapidly learn user reactions to a particular marketing message, and then revise the marketing messages. I have conducted very successful blog marketing to acquire online music and video users.

During the past 4 years, I have attended more than 50-100 entrepreneur events/conferences in Silicon Valley, and have read more than 30 books about entrepreneurship. My strategies are largely centered on the concepts outlined in the following books:

• "Crossing the Chasm" by Geoffrey A. Moore: The marketing strategy for a truly innovative product should take into account human adoption cycles. A startup needs to recruit the early adopters to survive, but also needs to be cautious of the chasm that traps many technology companies after their early success.

• "Innovator Dilemma" and "Innovator Solutions" (2 books) by Clayton Christensen: How innovative products become disruptive by providing a set of values that are insignificant in the main stream market, but critical in an emerging market. When the market "environment" shifts toward the emerging market, the big corporation in the old market turns into a dinosaur; all of its built-in strengths (values, process, resources) end up working against their survival in the new environment. Startups typically do not kill giant corporations; the business environment does.

• "Selling to the Old Brain" by Patrick Renvoise & Christophe Morin: How to touch the potential customers' emotion to get them to respond. Selling by logical reasoning often works against the customers' decision making.

• "The Business of Software by Michael Cusumono": The conventional approach of planning hard and integrating in the end for software projects (e.g., IBM main frame development) does not work in today's rapidly-changing environment. Microsoft's divide-and-conquer, set milestones and align, "eating your own dog food" approach is more effective.

• "The Art of Start" by Guy Kawasaki: The book whacks technologists hard over the head in hopes that some of them will understand and survive the tough life of the entrepreneur. I secured my angel funds in part due to the strategy outlined in this book.

• "Getting it Right the First Time" by John Katsaros & Peter Christy: Customer survey and focus group studies often only reflect today's market directions and values. On the other hand, to predict future market trends and discover disruptive markets, identifying and interviewing experts in the field is the right approach.

• "The Seven habits of Highly Effective people" by Stephen R. Covey: To be a successful entrepreneur, you need lots of help from others; therefore, you need to have a nice personality. This book makes me a better person and a better manager. These “habits” include sincerity, empathetic listening, thinking win-win, minimizing urgent tasks by proactive planning, etc.

• "High Tech Start Up" by John Nesheim: This book preps the first time entrepreneur’s mind and soul, and educates entrepreneurs about the ecosystem. The back of the book  summarizes successful startups and the founders' rewards when their companies went IPO. Due to low startup costs, software founders received far greater rewards than those who built hardware.

Several US and international patents pending. One US patent has been awarded.